Home The goal of Producer’s Choice Seed is to deliver the highest yielding alfalfa, forage grass and legume varieties, as well as other specialty seed, to farmers, ranchers and non-agricultural customers across the United States. Whether your goal is to increase your herd’s milk production, increase the average daily weight gain of your livestock or increase the number of bales of hay per acre, Producer’s Choice has the right alfalfa or forage seed for you.